Tata Motors looks set to enhance its share in the domestic passenger car market pie, thanks to the launch of the second-generation Indica and the tie-up with Fiat Spa.
At present, the company has a 16% share in the car market, but a multi-pronged product, marketing and distribution strategy could see it enhance this share significantly in the near future.
Sample this: With the launch of the 'Indica Vista', Tata Motors would get to address the largest chunk of the hatchback market — the Rs 2.5-5 lakh price range. The new Vista will help the company arrest a decline in Indica sales, which had set in some months back. Together with the Indica Xeta and the Indica V2, the company would get to address a much larger chunk of the hatchback market, which is currently dominated by Maruti Suzuki with four brands.
Moreover, Tata Motors' joint venture with Fiat enables it to offer products in an even larger price band — through Fiat's impending launch of the Fiat 500, the Grande Punto and the Linea.
source:sify
