Monday, August 22, 2011
Eterniti: New Luxury Brand Set For Frankfurt Debut
The upcoming Frankfurt Auto Show will be the launch pad for several new models and concept cars from several automakers. But this year’s Frankfurt Auto Show promises to be even more special, as it will be the host to the launch of a new luxury car brand: Eterniti Motors.
The British car company will make its debut with a high-end SUV dubbed as the Hemera. This car, which will be presented at Frankfurt, is not a concept car, but a pre-production model. A sketch of this vehicle is being released and is projected as a rival to the Aston Martin Lagonda crossover and the upcoming SUV from Bentley. In fact, the automaker has claimed that this model will be the first of its kind and will set a “new market niche”.
The automaker will produce bespoke high-level luxury vehicles with hand crafted interiors. The automaker plans to sell more than 100 units of the SUV per year. The SUV will most likely be followed by a supercar. The SUV will borrow its platform from an existing crossover, though the specific model platform, on which the SUV will be based, is not revealed by Eterniti. No details regarding engine and performance are revealed, although the automaker has claimed this vehicle to be a “high-performance” one. The future sports car on the other hand will be a bespoke design.
Eterniti is funded by “a group of international investors”, having experience in high-level luxury and sports car brands. Further details regarding this new brand are not yet available and details of the people behind this company and of the car will be revealed at the Frankfurt debut.