BMW AG Sales and Marketing head Ian Robertson recently provided Autocar with more details on BMW's upcoming Megacity Vehicle lineup.
The Megacity Vehicle family is BMW's official electric vehicle brand. Under the collective "Project i" name, three vehicles – a two-, three-, and four-wheeler – are tentatively planned with the first vehicle to debut in 2013.
Robertson, during an interview with Autocar, admits additional vehicles are under consideration including an electric sports car influenced by the BMW Vision EfficientDynamics Concept seen at the 2009 Frankfurt Motor Show. He also states the Megacity EVs will be subsumed under the BMW brand like the various M Series instead of creating a new brand.
"We’re in the final stages of picking a name,” Robertson said during the interview, "but we want it to become a strong sub-brand like we have with M."
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source: autocar
