Thursday, June 10, 2010

BMW RECORDS STRONGEST GROWTH IN PREMIUM SEGMENT


High demand for xDrive vehicles has helped BMW achieve the strongest growth in the premium segment in May, according to FCAI new vehicle registration figures released this week. Sales of new BMW vehicles in Australia were up 28 percent on the previous month, and up 17 percent year-to-date.

BMW Group Australia Managing Director, Stavros Yallouridis said BMW expected an even stronger finish for the quarter with several new models reaching showrooms this month. “June sees first customer deliveries of the new BMW 5 Series which, if overseas sales figures are anything to go by, will be an enormous success here in Australia,” said Mr Yallouridis. “We also expect a lift in sales of the BMW X5 with a new model arriving in Australian dealerships now,” he said. The BMW X5 leads its segment in 2010 and has been the top-selling luxury Sports Activity Vehicle in Australia for the past seven years. BMW led the premium segment in total SUV sales in May, up by 57 percent on the previous month. “May was the first full retail month for our popular new compact Sports Activity Vehicle, the BMW X1, and with more engine variants soon to arrive, we expect strong volume growth for this model over the course of the year,” said Mr Yallouridis.

“Sales of our core models have also remained strong with BMW 3 Series Sedan and Touring sales up by more than 45 percent this month,” he said.

Mr Yallouridis said BMW remained on track for a record-breaking year.

“Our volumes have held firm through the tougher months and as we now bring a number of new products to market we expect a very strong finish to 2010,” said Mr Yallouridis.

BMW recently replaced Toyota as 'the world's most valuable automotive brand' with an estimated worth of US$21.82 billion, according to Millward Brown's BrandZ Top 100 survey.

source: prestigeway