Thursday, March 4, 2010

Geneva 2010: Tesla trots out tri-color Tag Heuer Roadster



The connection between high-end sports cars and high-end watchmakers has been solidified for decades, and this newest partnership is a clear indication that the union is alive and well into the 21st century.

Here in Geneva, Tesla has teamed up with Tag Heuer to create a limited edition run of Roadsters created in conjunction with the automaker's chief designer Franz on Holzhausen and the Swiss time piece purveyors.

Not only does the slate grey Roadster sport custom graphics and contrasting colors (one side has red mirrors, calipers and matching wheel rings, while the other side has the same kit colored green), but the interior houses a one-fifth second Heuer limited edition stopwatch, a Meridiist mobile phone and will come equipped with a concept watch due to be unveiled at the Baselworld expo later this month.

TAG Heuer and Tesla Motors Launch Worldwide Partnership

To be unveiled this week at Geneva Motor Show, unique TAG Heuer Tesla Roadster commemorates Swiss brand's 150th anniversary.

Pioneering luxury Swiss watchmaker TAG Heuer and electric carmaker Tesla Motors have teamed up in a worldwide partnership as the iconic Swiss brand celebrates its 150th anniversary.

On display at the Geneva Motor Show starting Tuesday is the 2010 TAG Heuer Tesla Roadster. This one-of-a-kind collector's car includes a unique interior by Tesla Chief Designer Franz von Holzhausen, incorporating TAG Heuer avant-garde design elements and a specially designed center console due to host TAG Heuer's cutting edge concept watch, to be revealed in Basel on March 18.

This car also features a TAG Heuer Meridiist mobile phone as well as a one-fifth second Heuer Limited Edition Stopwatch. This Swiss-made timepiece with mechanical movement pays tribute to the 1860 founding of the company and evoques the mythic revival of the brand's vintage stopwatches.

The car's exterior color scheme is Foucault Field Gray, embodying the innovative spirit of both companies. The design was inspired by the new TAG Heuer concept watch, a technical milestone in mechanical movements, which brings technologically advanced art to life through motion.

The 2010 TAG Heuer Tesla Roadster will remain at the Tesla booth during the public show days, March 4-14 at the Palexpo-Geneva conference center. The car will then be driven to Baselworld, the world's largest watch exhibition, for a special event March 18.


source: autoblog