Sunday, February 21, 2010

2010 IED Tesla EYE Concept



The Istituto Europeo di Design of Turin is proud to present the world premiere viewing of EYE, the futuristic concept car designed by the Master of Arts in Transportation Design – work experience a.y. 08/09 in collaboration with Tesla Motors at the 80th International Geneva Motor Show.

The concept car, produced in a full scale model version, was born out of the Institute’s desire to test the ability of its young designers and discover their vision of the future: this led us to the choice of looking beyond traditional car manufacturers and join forces with a company which is synonymous with innovation Tesla is a company which produces 100% electric cars, whose green heart is perfectly in tune with its winning design, its sporting performance and the extremely pleasing driving experience its car offer.

EYE was born out of research into the identity promoted by Tesla to achieve a new objective: designing an everyday 2 + 2 sports car conceived to become a status-symbol, a car with engaging features and sports car performance ideally suited to a young, cosmopolitan target, particularly given its accessible price tag, and all those people who are constantly in touch with the world via the web and digital technologies.

EYE is the product of the work of eleven Master Course students, coordinated by Luca Borgogno, senior designer with Pininfarina and by Andrea Militello, Senior FIAT designer. The supervision of Franz von Holzhausen, Tesla Motors’ Chief Designer was fundamental to the entire process.

EYE was produced thanks to the collaboration of: Pirelli, OZ Racing.

Next to the full scale model, IED Turin is also going to be presenting two 1:4 scale model concept cars in the stand, both designed by the students of the Three year Transportation Design – car design Course a. y. 08/09.

The PYGMY jeep designed by Vasiliy Kurkov, a 2nd year student, who looks at the future of Fiat Chrysler, and, in the light of the recent agreements, imagines how the technical know how, the platforms and the values of the two labels may come together into a single vehicle which takes as its inspiration the Fiat Panda Cross 4x4, and Libido, a thesis project presented by Giuseppe Barbera, Andrea Guerri and Federico Vecchiatini, which is instead inspired by the Aston Martin brand and its values of excellence, sports performance and elegance, which they imagine transposed onto a vehicle designed for the 2025 market.

source: auto123