Monday, November 9, 2009

BMW, Mercedes-Benz and Audi sign up for Middle East's premier automotive event



Good news for the hundred thousand motoring enthusiasts expected to visit this year's Dubai International Motor Show, is the confirmation that Germany's top three motor manufacturers - Audi, BMW, and Mercedes-Benz - will showcase some of the most exciting models on four wheels during the 10th anniversary event in December.

The big name brands join a growing list of international exhibitors preparing to unveil their latest models, concept cars and technological innovations during the five day event running from 16 - 20 December 2009 at the Dubai International Convention Centre (DICEC).

"With a number of motor shows either cancelled or substantially scaled down, it is testament to the region's resilience that the Dubai International Motor Show has maintained its scale and importance as the largest and most prestigious automotive event in the Middle East. We are delighted to have such heavyweights as Audi, BMW and Mercedes-Benz all launching new models during the show," said James Raffoul, Industry Group Manager, Dubai World Trade Centre.

BMW is scheduled to unveil two of their groundbreaking hybrid vehicles, with the BMW 5 Series Gran Turismo and BMW X1 models joining a line-up of models demonstrating BMW's industry leadership in technology and luxury performance.

"The Middle East is a key market for BMW Group and its importance is reflected in the scale of our participation at this year's landmark Dubai International Motor Show," said Phil Horton, Managing Director of BMW Group Middle East. "We are sure that the latest innovations and models taking centre stage on our stand will create the excitement, passion and joy for which BMW is renowned. In addition, this year MINI turns 50 so we'll have two limited edition models on display that have been produced to celebrate this landmark birthday."


Celebrating its centenary this year, Audi promises to make a powerful statement at this year's Dubai International Motor Show by showcasing several of its latest lighthouse models, including the A5 Sportback, an innovative 5-door Coupé concept, the new A5 Cabriolet and the fantastic Audi R8 V10. Jeff Mannering, Managing Director of Audi Middle East, comments "Amidst the financial crisis Audi has moved from contender to industry example, earning strong profits, increasing market shares and hiring in times when others are firing. With the Middle East being one of our core markets, the participation in the Dubai Motor Show is unquestioned and we will use the opportunity to show the source of our success: simply our cars."

Set to display a total of 17 cars this year, with the fabulous 'gullwing' sports car Mercedes-Benz SLS AMG taking pride of place, the premium German manufacturer will also showcase its sporty range of AMG models and highlight its 'green' credentials with the debut appearance of the impressive S400 - the first series luxury production car to feature a hybrid drive system with a lithium-ion battery to go on sale in the Middle East and Levant.


Mr Frank Bernthaler, Director of Mercedes-Benz, Middle East and Levant commented: "The Dubai International Motor Show has always been of vital importance to Mercedes-Benz in the Middle East, allowing us to showcase our market-leading range of luxury sedans and SUVs and reach a knowledgeable and growing audience from across the region. And to mark this year's 10th anniversary, we are planning the Middle East debut of our latest sports car, the fabulous SLS AMG 'gullwing', that pays homage to the original vehicle that made its first appearance at the 1954 New York Motor Show."

Joining Audi, BMW, and Mercedes Benz, exhibitors at this year's motor show include Aston Martin, Bentley, Bugatti, Daihatsu, Ford, Hyundai, Kia, KTM, Lexus, Mitsubishi, MINI, Peugeot, Renault, Rolls-Royce, Toyota, Shelby Super Cars and Volkswagen, with first time appearances from AC Cars and Luxgen.

The Dubai Motor show also incorporates two events that run in conjunction with the main show - MotorPlus and Motor Parts & Accessories, featuring a host of automotive-related products and services from high-end car finishes, car entertainment, kit cars and racing gear to motor parts and components, accessories and forecourt equipment.

Dubai International Motor Show will be held from 16 - 20 December 2009 at Dubai International Convention and Exhibition Centre (DICEC).

source: ameinfo