Friday, September 18, 2009
BMW, Audi or Ferrari will glow at the Frankfurt Motor Show 2009
The world largest auto show, distinguished by its large size of displays spread out over almost 10 halls, the “Frankfurt Motor Show” opened its doors to the large public on September 17, and will last until September 27; promising to present 82 world premieres, most importantly electric and hybrid models that will be in the spotlight of this year.
The biennially international motor show the Frankfurt Motor Show with this year’s motto “A Moving Experience”, will have many things to offer to its visitors, but as usual it will be dominated by German manufacturers like Audi, BMW, Mercedes-Benz and Porsche that seize the opportunity to launch new models; yet occasionally some U.S. or Japanese debuts occur.
After it was hit hard by the worst crisis in decades that led to the bankruptcy of big names such as General Motors and Chrysler, the auto industry may prove throughout the Frankfurt Motor Show that it may be improving. The continuous growth in sales in the last three months restored major car manufacturers confidence, therefore the German financial capital that hosts the exhibition will see no less than 82 world premieres.
Even if car sales are still low, the concentration on the new trend in worldwide markets determined many manufactures to start concentrating on innovative new electric vehicles and fuel-saving technology. Yet, falling prices and overproduction still weigh on manufactures that face the risk of not surviving this crisis, which might extend until late next year.
All eyes will be on the new BMW Vision considered the star of the show, which will be BMW's first-ever production of hybrids. Volkswagen will display the less fuel consuming BlueMotion version of its Golf and Polo models, while Citroen prepared an update of its C3 urban auto, as for GM subsidiary Opel it will be unveiling its Ampera, and Mercedes-Benz will reveal its Hybrid model Vision S500 Plug-In. The Japanese manufacturer and the world's leading automaker Toyota will continue focusing on hybrid electric and petrol cars as well as its Lexus.
Luxury and glamour must always be part of the Frankfurt Motor Show, where Audi will roll out its latest supercar the R8 Spyder, while Ferrari will be present with its 458 Italia, an eight-cylinder successor to the F430; the show will also include the debut of the four-door Aston Martin Rapide and Porsche's new Panamera as well as the Bugatti Veyrons that might top 1 million dollars. Rolls-Royce will be unveiling its new car, the Ghost, with a price tag of around 330,000 dollars.